WP Rocket Review 2024 – Does it Solve Your Speed Woes?

WP Rocket Review 2024


Mobile Optimization
User Interface

WP Rocket

WP Rocket is a popular and premium caching plugin that allows you to cache the website pages to boost your website speed performances.


Introduction of WP Rocket

WP Rocket is one of the popular, and premium caching plugins for wordpress websites.

While caching plugins like LiteSpeed, W3 Total Cache, etc are available for free, WP Rocket is a premium Plugin.

WP Rocket Review
WP Rocket Review

Is it worth your money?

Definitely yes


Now let us jump into the WP Rocket Review!

What is WP Rocket?

WP Rocket is a premium caching wordpress plugin designed to improve the performance of WordPress websites by implementing various optimization techniques. WP Rocket mainly focuses on caching mechanisms to improve the website page loading time and provide a better user experience.

WP Rocket
WP Rocket

WP Rocket was founded in 2013 by Jonathan Buttigieg and Jean-Baptiste Marchand-Arvier. Both of them have wonderful experience in handling wordpress websites. While doing it they have found a problem of load time issues in websites. So, they founded WP Rocket to solve the speed issues in the WordPress websites.

Currently, 3,800,000 websites are optimized using the WP Rocket plugin. This is a huge customer base compared to other caching plugins. More than 95% of the people using WP Rocket are purely satisfied with its performance optimization method including me.

Bloggingwolf.com also using WP Rocket has the caching plugin. See my website performance results below.

Before that, I will show the Trustpilot reviews of WP Rocket. In Trustpilot, 2000 people have posted their reviews with an average of 4.8-star rating out of 5. It is again a positive sign for using it. 

Now let us see the features of WP Rocket Plugin.

Features of WP Rocket Plugin

There are many important caching and optimization available in the WP Rocket Plugin.

They are

  • Caching
  • File Optimizations
  • Media
  • Preload
  • Database
  • CDN


Caching is a crucial aspect of web performance optimization, providing several benefits that significantly enhance the user experience, improve website speed, and reduce server load.

WP Rocket Caching
WP Rocket Caching

This caching feature allows you to do basic caching features. It includes Enabling caching for mobile devices, separate caching files for mobile devices and cache life span to store in the user devices.

File Optimizations

In this file optimization feature, you can change the rule set for the Javascript and CSS files.  


Minification of CSS (Cascading Style Sheets) files is an essential optimization technique for improving website performance. The process involves removing unnecessary characters and spaces from the CSS code without affecting its functionality.

WP Rocket CSS Optimization
WP Rocket CSS Optimization

You can Minify CSS files, exclude the CSS files that you need to avoid from minification, and optimize CSS delivery in any of the following two methods. i.e. Remove unused CSS or Optimize CSS load asynchronously.

Optimizing CSS (Cascading Style Sheets) delivery is an important aspect of web performance optimization. Properly optimizing how CSS is delivered to a web page can have several benefits, contributing to a faster and more efficient user experience.

For Javascript

Minification of JavaScript is a process that involves reducing the size of JavaScript files by removing unnecessary characters and spaces while preserving the code’s functionality. 

WP Rocket Javascript Optimization
WP Rocket Javascript Optimization

Minify JavaScript removes whitespace and comments from the back-end code on your website to reduce the file size. Then you need to exclude the javascript files that you don’t need to minify. 

Load JavaScript deferred eliminates render-blocking JS on your website. In will result in faster loading time for your website. Loading JavaScript deferred is a technique used to improve the performance and loading times of web pages. When JavaScript is loaded deferred, it means that the script is downloaded in the background, allowing the HTML parsing and rendering to proceed without waiting for the JavaScript file to be fully fetched and executed.

Delay Javascript execution allows your website to load in delaying time once the user interaction starts on the web page.


This feature fully optimizes the media like images, videos, gifs, gravatar, etc.


Lazy loading is a technique used to defer the loading of non-critical resources (such as images, videos, and iframes) until they are needed. This approach helps improve page loading times and overall performance by prioritizing the loading of essential content and deferring the loading of less crucial media resources until they come into the user’s viewport. Lazy loading is particularly beneficial for web pages with a lot of media content.

You can enable this lazyload feature to all types of media files.  

WP Rocket Media Optimization
WP Rocket Media Optimization

Lazyload features include for

  • Images
  • CSS Background Images
  • Iframes and Videos

You can also exclude some images from the lazyload features by mentioning their names. Image dimensions features help you to prevent layout shifts and to have a fantastic reading experience for your visitors.

Preload Cache

Preload cache is a feature commonly found in caching plugins for content management systems like WordPress. The purpose of preload cache is to generate and store cached versions of your website’s pages in advance, ensuring that visitors experience fast loading times even for pages that haven’t been accessed recently. This preloading process can be performed using the WP Rocket caching plugin.

WP Rocket Preload Cache
WP Rocket Preload Cache

Preload Links

To load the page faster in the memory. So, whenever you hover over the links the cached url’s will start the load in the backend. This makes your website a little bit faster.

Prefetch DNS Requests

Prefetching DNS (Domain Name System) requests is a technique used to improve web page loading times by resolving domain names before they are needed. Prefetching the domain name servers will make your external website files load faster with a good user experience.  

Advanced Rules

It has a few more features including Never cache URL, never cache cookies, never cache user agents, always purge URLs, and cache query strings.

Never Cache URL(s)

Some pages should not need to be cached. For example pricing page, login, or logout page. These pages need not be cached. So, you can add those URLs in that space to avoid caching.

Database Optimizations

  • Post Cleanup
  • Transients Cleanup
  • Database Cleanup
  • Automatic Cleanup

These are the database optimizations provided by the WP Rocket caching plugin.

Content Delivery Network

Content Delivery Networks (CDNs) play a crucial role in conjunction with caching plugins to improve the performance and speed of a website. Caching plugins alone can significantly improve load times by serving static content quickly. 

WP Rocket CDN
WP Rocket CDN

When integrated with a CDN, the content is delivered from a server closest to the user, reducing latency and further accelerating load times. Faster load times contribute to a better user experience and can positively impact search engine rankings.

Pros of WP Rocket

Ease of Use

WP Rocket Dashboard
WP Rocket Dashboard

WP Rocket is known for its user-friendly interface. It’s easy to install and configure, making it accessible to users with varying levels of technical expertise.

Page Caching

Provides robust page caching functionality, generating static HTML files to improve page loading times and reduce server load.

Browser Caching

Implements browser caching, allowing static files like images, stylesheets, and scripts to be stored in users’ browsers, resulting in faster subsequent visits.

GZIP Compression

Offers GZIP compression to reduce the size of files transferred between the server and the browser, optimizing overall site performance.

Minification and Concatenation

Supports the minification and concatenation of CSS, JavaScript, and HTML files to reduce file sizes and minimize the number of requests made to the server.

Pros of WP Rocket
Pros of WP Rocket

Lazy Loading

Incorporates lazy loading for images, ensuring that images are loaded only when they come into the user’s viewport, reducing initial page load times.

Database Optimization

Provides tools for cleaning and optimizing the WordPress database by removing unnecessary data such as post revisions and spam comments.

Content Delivery Network (CDN) Integration:

Easily integrates with various CDN services, enhancing global content distribution and further improving page load times for users worldwide.

DNS Prefetching

Supports DNS prefetching, resolving domain names in advance to reduce the time it takes to fetch resources from external domains.

Mobile Optimization

Offers features specifically designed for mobile optimization, ensuring a smooth and fast experience for users on smartphones and tablets.

Scheduled Cache Preloading

Allows users to schedule automatic cache preloading at specific intervals. This ensures that the cache is always up to date, minimizing the chances of visitors encountering outdated content.

Heartbeat Control

Provides control over the WordPress Heartbeat API, which can be useful for reducing server resource usage, especially in shared hosting environments.

Image Optimization

While the core focus is on caching, WP Rocket includes basic image optimization features, such as lazy loading for images and iframes, and the ability to defer offscreen images.


While designed for users with various levels of technical expertise, WP Rocket also offers hooks and filters, providing developers with the flexibility to extend or customize its functionality further.

Customer Support

WP Rocket is known for its excellent customer support. Users have access to a knowledgeable support team, documentation, and community forums for assistance with any issues or questions.


WP Rocket is known for its compatibility with a wide range of WordPress themes and plugins. This reduces the likelihood of conflicts and ensures smooth integration with various site setups.

Constant Updates

The plugin is actively maintained and updated to stay compatible with the latest WordPress versions, address security concerns, and introduce new features or improvements.

Database Preloading

In addition to general database optimization, WP Rocket offers a feature called “Database Preloading,” which preloads post data into the cache for even faster retrieval.

Multisite Compatibility

WP Rocket is designed to work with WordPress Multisite setups, allowing users to implement caching across multiple sites from a single installation.

Simple Cache Exclusion Rules

Provides an easy-to-use interface for excluding specific pages or user agents from caching. This is useful for handling cases where certain content should not be cached.

Cons of WP Rocket

No Free Version

Unlike some other caching plugins, WP Rocket doesn’t have a free version with basic features. Users need to purchase a license to access its full functionality.

WP Rocket Pricing

WP Rocket comes out with three pricing plans. Each of the plans has the same level of features. Only the number of site licenses differs.

WP Rocket Pricing
WP Rocket Pricing
  1. Single License: This plan allows you to use WP Rocket on one website. The pricing for a single license was around $49 per year.
  2. Plus License: This plan supports up to three websites. The Plus license was priced at around $99 per year.
  3. Infinite License: The Infinite license provides unlimited usage for an unlimited number of websites. The cost for the Infinite license was around $299 per year.

Frequently Asked Questions on WP Rocket

Can I use WP Rocket for free?

No, WP Rocket is not a free plugin. It is a premium WordPress caching plugin that requires a purchase to access its full range of features. While there are various free caching plugins available in the WordPress plugin repository, WP Rocket operates on a subscription-based model, and users need to buy a license for each site where they want to use the plugin.

Which is better W3TC or WP Rocket?

WP Rocket is best compared to W3 Total Cache (W3TC) due to its user-friendly interface, comprehensive feature set, and ease of configuration. WP Rocket is a premium plugin with a cost, while W3TC is free but may require more technical expertise for optimal setup. Users seeking simplicity and robust performance often prefer WP Rocket, while those on a budget might opt for W3TC.

Final Verdict of WP Rocket Review

WP Rocket is a premium caching plugin for WordPress, offering a user-friendly interface and a comprehensive set of performance optimization features. It significantly improves website loading times through page caching, minification, lazy loading, and other techniques. The plugin’s ease of use makes it accessible to users with varying technical expertise. Its regular updates, dedicated support, and compatibility with CDNs contribute to its reliability. While the premium cost may deter some users, the benefits in terms of SEO, user experience, and server load reduction often justify the investment. 

WP Rocket’s mobile optimization features and flexible configuration options add to its appeal. It excels in simplifying complex optimizations, making it a valuable tool for website owners seeking an efficient and effective solution to make their websites load faster. Consideration of individual needs and the desire for a well-supported, feature-rich caching plugin make WP Rocket a strong choice for WordPress optimization.

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